Word+Craft Weekend

with Hannah Anderson & Erin Straza

Friday & Saturday • November 9-10, 2018


About the Workshops

Join the Leaf community for a weekend exploring the value of words and your calling as a writer and communicator. Designed to equip and encourage, Word+Craft Weekend will explore the fundamentals of communication, help you craft a philosophy of writing, and discover the importance of your story. Open to students, hobbyists, aspiring authors, professional communicators, pastors, teachers, and anyone who feels called to steward their words. 

Friday, 11/9 • 7:00-9:30PM
Word Matters: An Evening in Three Acts

Why Words Matter: Recovering the Value of Words in a Saturated Market (Hannah Anderson)

The digital age has ignited a renaissance in publishing, making all of us writers and content creators to one degree or another. But with so many voices, the digital age is also noisy, a cacophony of opinions, conflicting facts, and spin. Come discover why good communication still matters and how a well-crafted message can lift your voice above the surrounding noise.

Why Your Words Matter: Finding the Value of Your Story (Erin Straza)

With almost 7.5 billion people on the planet, it’s hard to believe that one voice matters. But it does because our individual stories communicate larger, universal truths. As such, our stories have the power to unlock the stories of others. Come learn how to steward your stories and experiences so you can help others make sense of theirs.

Live Recording of Persuasion Podcast

Saturday, 11/10 • 8:30am-12:15PM
Word Work: Crafting a Message that Works

Session 1: Refining Your Message

One of the most common mistakes that writers and speakers make is being unclear or uncertain of their message. But your message is what you sets you apart from other voices and makes you worth listening to. In this session, you’ll learn to identify your message, trust it, and refine it so it serves and builds your audience.

Session 2: Getting Your Message Out

Once you identify and refine your message, you need to find ways to communicate it with others. But too often, the ways we choose to communicate our message can actually undermine or negate it. In this session, you’ll learn the relationship between form and function, explore the benefits and challenges of new media, and discover how to build a sustainable audience.

Personal Coaching Sessions

In these optional 30 or 60-minute sessions, Erin and Hannah will work one-on-one with participants to offer guidance on specific projects, career goals, and organizational messaging. The sessions are open to both individuals pursuing the vocation of writing and communicators working to refine message and branding for their organization or nonprofit. After registering, participants will be given an appointment time and should bring current projects or writing samples with them.

Hannah Anderson: Individuals
Erin Straza: Communicators for nonprofits & organizations



Presentations with Q&A

Date & Time

2 Sessions

Friday, November 9, 2018

Saturday, November 10, 2018


Leaf Institute of Art & Vocation
1278 Pendleton St, Greenville, SC 29611

Supplies Needed



Hannah Anderson & Erin Straza


Friday & Saturday: $64
Friday Evening Only: $24
Saturday Morning Only: $49
Personal Coaching: $35 - 30 min. / $60 - 1 hr.

Age / Level

College age and above

About The Speakers


Erin Straza is a marketing and communications consultant who helps clients tell their stories in authentic and compelling ways. Throughout her career, she has worked with weDignify, CAMP, Spread Truth, McLean County Regional Planning Commission, American Farm Bureau, Wellness Data Solutions, Qikpix, Dunham+Company, Christianity Today, Naomi’s House, As Our Own, and KMA/Pursuant. Erin has also taught courses in nonprofit communications at the collegiate level and is the author of Comfort Detox: Finding Freedom from Habits that Bind You. She is the managing editor for Christ and Pop Culture and cohosts the weekly podcast Persuasion with Hannah Anderson.


Hannah Anderson is an author and speaker who works at the intersection of faith and vocation.  In many ways, Hannah’s story is the story of the digital age, going from unknown blogger to a career in communications in a matter of a few years. Besides writing for publications like Christianity Today, The Public Justice Review, and In Touch, Hannah regularly travels to speak at workshops and retreats, has published three books, and cohosts the weekly podcast Persuasion with Erin Straza. Her latest book All That’s Good: Recovering the Lost Art of Discernment explores the timelessness of virtue in our rapidly changing world.